Take your service marketing to the next level with state-of-the-art ELEAD1ONE Xchange data mining technology. Mine the service drive for sales opportunities with vehicle exchange alerts on equity and lease opportunities real time from the DMS.
Individualized, intelligent service-marketing campaigns are essential to retaining customers and leveraging the highest customer value for dealerships. This service-marketing program increase sales and profits by targeting customers in equity, or those at the end of term, lease or warranty.
ELEAD1ONE Xchange utilizes DMS, OEM incentives, book values and third-party data to offer auto dealers a competitive edge by identifying current and conquest opportunities that have the highest statistical probability of purchasing or servicing with a dealership. Customized alerts deliver ready-to-buy opportunities at the right time, to the right associate, in a RO dashboard that is simple and easy to understand. Turn current service customers into loyal, repeat sales customers when you get them into a new vehicle with a like payment for little or no money down.
Dealers who want to turn their current customers into loyal, repeat business utilize GoldDigger data mining technology to target in-market opportunities with smart, customer-centric campaigns that generate the highest return on marketing investments. Armed with DMS data, OEM incentives, book values and other third-party data, GoldDigger leverages a multi-channel direct marketing program that produces the industry’s highest response rate from ready-to-buy opportunities, including positive equity, end of term/lease, lower payment, delivery and defector.
ELEAD Virtual BDC blends seamlessly with GoldDigger to deliver the right message at the right time to the right person for unparalleled increases in appointment generation, sales opportunities, customer retention and profitability.