Resources

Want to learn about automotive retail? Check out these ebooks, white papers, blog posts and more.

Make Your Automotive CRM Tools Work for Your Dealership

Every dealer wants to empower employees, engage customers and increase ROI.

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Automotive E-Commerce 
Is the New Normal

Automotive E-Commerce Is the New Normal

Car buyers have described their dealership experiences as long, difficult, challenging and exhausting.

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Mystery Shopper Seeing Things as Your Customers Do Makes All the Difference

Mystery Shopper: Seeing Things as Your Customers Do Makes All the Difference

No matter how much things have changed, the automotive industry is still a relationship business.

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6 Dealership Retention Strategies To Turn Off-Brand Buyers Into Loyal Customers

6 Dealership Retention Strategies To Turn Off-Brand Buyers Into Loyal Customers

The ongoing new and used vehicle shortage will not be here forever, but it has forced dealers to acquire, stock and sell whatever vehicles they can get their hands on.

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CDK Elead CRM Is Loved by Customers at Brewbaker Auto Group

CDK Elead CRM Is Loved by Customers at Brewbaker Auto Group

Elead seamlessly integrates with Brewbaker Auto Group’s entire CRM, increasing sales and efficiency.

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Do Customers Care About Connected Technology?

5 Ways to Maximize Your CRM Opportunities

CRM (customer relationship management) software is your dealership’s most versatile tool. It handles everything from marketing to lead nurturing and customer relationship building.

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2022 Summer Car Dealership Marketing Strategies

2022 Summer Car Dealership Marketing Strategies

Maintain turnover and keep profits up with these summertime car dealership marketing strategies.

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Get What You Want From Your Next Automotive CRM With This Checklist

Get What You Want From Your Next Automotive CRM With This Checklist

Most dealers are painfully aware of what part of their current system they are unhappy with, but far fewer have considered exactly what they want or need.

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4 Outbound Customer Retention Strategies for Sales and Service

4 Outbound Customer Retention Strategies for Sales and Service

Successful dealers are pivoting towards repeat customers as the focus of outbound sales and service campaigns.

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Notable Trends at NADA 2022

Notable Trends at NADA 2022

NADA 2022 conversations we were able to have with colleagues in person were more informative and even more exciting than we expected.

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Look to Your Vendors for Sales Training

Look to Your Vendors for Sales Training

Today's automotive sales training often delivers a poor experience, simply because the programs were not designed with modern retailing in mind.

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