Resources

Want to learn about automotive retail? Check out these ebooks, white papers, blog posts and more.

Get To Know Your Potential Buyers

We share common likes, dislikes, wants and needs which can be quantified and focused to drive your marketing campaigns.

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Get To Know Your Potential Buyers

Get To Know Your Potential Buyers

We share common likes, dislikes, wants and needs which can be quantified and focused to drive your marketing campaigns.

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4 Ways To Turn Fixed Ops Challenges Into Financial Opportunities

4 Ways To Turn Fixed Ops Challenges Into Financial Opportunities

Service bays across most dealerships have been full or over capacity for quite some time now.

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This 6 Part Guide From CDK Global Shows You Exactly How

Modernizing the Car Dealership Sales Process

Today’s digital-savvy customers want a modern, customer-focused Sales team using up-to-date technology.

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Elead - Mazda Roseville Success Story

Elead - Mazda Roseville Success Story

Jason Griffin, Executive Manager at Mazda Roseville, is a stickler for relevant and timely engagement with customers.

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4 CRM Reports To Boost Effieciency and Oversight

4 CRM Reports To Boost Efficiency and Oversight

Higher interest rates, lower inventories, chip shortages and falling used car prices — it’s no secret that the automotive sales and service business has gotten harder and more competitive.

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Building Dealership Trust With Gen Z Customers

Building Dealership Trust With Gen Z Customers

Boomers, Gen X, Millennials, Gen Z and now Gen Alpha. Each age group is marked by its attitudes, its beliefs and its habits.

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Choosing the Best Service BDC for Your Dealership

Choosing the Best Service BDC for Your Dealership

Sales can be spectacular, but Service is what keeps the lights on. And with pandemic-related chip shortages, supply chain issues and inventory challenges, Service business is booming.

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4 Ways To Build Trust in Your Car Dealership

4 Ways To Build Trust in Your Car Dealership

When markets are tight, inventories are short and prices are high, active customers will buy a vehicle from any dealership that has one available.

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Make Your Automotive CRM Tools Work for Your Dealership

Make Your Automotive CRM Tools Work for Your Dealership

Every dealer wants to empower employees, engage customers and increase ROI.

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