Three Tips for Selling Your Vehicle Pipeline and Special Orders

There’s a shift underway from selling stock to selling pipeline and special orders, and this may be the new normal. Experts predict vehicle shortages will last through 2022.

Choosing the Best Service BDC for Your Dealership

Sales can be spectacular, but Service is what keeps the lights on. And with pandemic-related chip shortages, supply chain issues and inventory challenges, Service business is booming.

4 Ways To Build Trust in Your Car Dealership

When markets are tight, inventories are short and prices are high, active customers will buy a vehicle from any dealership that has one available.

Make Your Automotive CRM Tools Work for Your Dealership

Every dealer wants to empower employees, engage customers and increase ROI.

Automotive E-Commerce Is the New Normal

Car buyers have described their dealership experiences as long, difficult, challenging and exhausting.

Mystery Shopper: Seeing Things as Your Customers Do Makes All the Difference

No matter how much things have changed, the automotive industry is still a relationship business.

6 Dealership Retention Strategies To Turn Off-Brand Buyers Into Loyal Customers

The ongoing new and used vehicle shortage will not be here forever, but it has forced dealers to acquire, stock and sell whatever vehicles they can get their hands on.

CDK Elead CRM Is Loved by Customers at Brewbaker Auto Group

Elead seamlessly integrates with Brewbaker Auto Group’s entire CRM, increasing sales and efficiency.

Do Customers Care About Connected Technology?

5 Ways to Maximize Your CRM Opportunities

CRM (customer relationship management) software is your dealership’s most versatile tool. It handles everything from marketing to lead nurturing and customer relationship building.

2022 Summer Car Dealership Marketing Strategies

Maintain turnover and keep profits up with these summertime car dealership marketing strategies.

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