Automotive BDC

Webinar: Straight Talk - BDC Strategies to Grow Your Business

Learn how the most profitable dealerships are reinventing phone experiences

Is your sales staff making enough phone calls to keep your pipeline full of leads? Has your manufacturer ever mandated the use of a BDC service? Or do your service advisors spend too much time on the phones, and not enough face time with your customers? It’s time for some straight talk about the BDC strategies you should be using to grow your business.

Business development centers (BDCs) are a proven method for increasing sales opportunities, service appointment volume and improving customer satisfaction, yet many dealerships have used both internal and outsourced BDCs with lackluster results.

In this educational webinar, industry expert Bill Wittenmyer will share a no-nonsense look at the pros and cons of running a BDC, whether it’s internal, external or using a hybrid approach. He’ll also reveal the most common reasons why BDCs fail to deliver ROI and share hiring tips for BDC managers.

Whether you choose to run a BDC internally, externally or use a hybrid approach, it’s critical to know the key metrics for measuring and improving BDC performance. You'll also learn five outbound call campaigns that deliver guaranteed results and revenue to your bottom line.

Attendees will learn:

  • Pros and cons of setting up an internal BDC
  • Pros and cons of outsourcing BDC services or when a hybrid approach works best
  • Key metrics for measuring and scaling up BDC performance
  • 5 high ROI call campaigns that generate appointments, engage customers and win deals