Resources

Want to learn about automotive retail? Check out these ebooks, white papers, blog posts and more.

Automotive CRM Software

Leverage the Right Tools to Grow your Automotive Business

As the economy continues to fluctuate, competition is at an all-time high. You can’t afford to sit back and relax!

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Automarketing Now Interviews Our Very Own Bill Wittenmyer

Automarketing Now Interviews Our Very Own Bill Wittenmyer

Bill talks about email marketing strategies to shorten the buying cycle and increase customer loyalty.

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New Predictive Modeling, Integrated Marketing Solution for Auto Dealers

New Predictive Modeling, Integrated Marketing Solution for Auto Dealers

A new partnership offers mutual clients previously unavailable systems and data integration.

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Elead Partners with Salesforce

Elead Partners with Salesforce Marketing Cloud

Auto retailers can consolidate data to provide a common view of the customer and engage in real time.

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Overcoming Fears: Finding Resolve and Resilience After 9/11

Overcoming Fears: Finding Resolve and Resilience After 9/11

Brad Owens recalls his memories of that fateful day and how he conquered fear after the attacks. 

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Facebook Newsfeed Fixes for Your Dealership

Facebook Newsfeed Fixes for Your Dealership

Boosted Facebook posts and ad campaigns are the keys to a greater audience reach.

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Quirky Sales Manager Superstitions or Fear of Change?

Quirky Sales Manager Superstitions or Fear of Change?

Allowing superstition to cloud objectivity can lead to unachieved goals/activities for your dealership.

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Eliminating the Sense of Entitlement

Eliminating the Mindset of Entitlement

There's been a change in the mindset established during the new employee onboarding process.

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Perception vs. Reality: The True Customer Experience

Perception vs. Reality: The True Customer Experience

Create a hassle-free experience for your customers by providing the trust and transparency they seek.

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Service Department Marketing: The Multi-Channel Approach

Service Department Marketing: The Multi-Channel Approach

Here's insight into what dealers can do to maximize the potential of their Fixed Ops department.

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GM Approves Elead as iMR Match Eligible Vendor

GM Approves Elead as iMR Match Eligible Vendor

Participating dealers can use iMR match service lane funds for Elead Service Online Scheduler.

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