Resources
Want to learn about automotive retail? Check out these ebooks, white papers, blog posts and more.
Want to learn about automotive retail? Check out these ebooks, white papers, blog posts and more.
The last few years have proven the old adage that nothing is constant but change. As new car supplies appear to be catching up to demand, we’re hit with interest rate increases and the threat of a recession.
Read moreToday's automotive sales training often delivers a poor experience, simply because the programs were not designed with modern retailing in mind.
Read moreThere’s a shift underway from selling stock to selling pipeline and special orders, and this may be the new normal. Experts predict vehicle shortages will last through 2022.
Read moreA Business Development Center, or a BDC, is a separate department of the dealership that focuses on bringing in Sales and Service business.
Read moreAutomotive Sales Managers are responsible for building, cultivating and managing their Sales team.
Read moreBDC Managers understand the importance of their role and cultivate habits that push their agents to succeed.
Read moreCompared to other retail industries, auto dealerships have been slow to adopt data-driven marketing.
Read moreIt’s no secret that customers hate email spam. For example, my dad recently bought a gently used Hyundai Sonata. One week after he bought it, he received an email about trading it in. I probably don’t have to tell you that he opted out of further email communications.
Read moreThe current inventory shortage presents a problem for dealership Service departments.
Read moreCar dealership marketing is famous for flooding the airwaves with ads.
Read moreWith the current car inventory shortages, you’re likely stocking competitive used brands just to have something to sell.
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