Tap into Customer Emotions to Sell More Cars

Getting into an emotions-first mindset can help you relate to customers and sell more cars.

NADA 2019 Recap: Hot Trends and Takeaways

Did you miss the show? Here are some of the biggest highlights from NADA 2019.

We’ve gathered the highlights and curated a list of what we learned in 2018.

New Smyrna CJD moved into a new facility built with the service customer experience in mind.

Let’s face it, sales training is usually boring for everyone involved – but it doesn’t have to be.

Recently I was waiting in line at an airport, along with hundreds of other travelers.

One of my college professors was famous for a crazy stunt that he pulled every semester.

Sales is a numbers game. You need to make more phone calls to get more appointments.

If you haven’t cleaned your database recently, it could be costing you 12% in lost revenue.

Name a business, any business. The best leaders in that business clearly define a process for their team.

When a customer calls your dealership, most times you’ve got one shot to get it right.