Tag Archives: automotive bdc

Bill_Wittenmyer_Connect_With_Leads

Ask a dealer what they need to sell more cars and a typical answer will be “more leads.” On the surface, this makes sense. But to get more leads, you need to spend more money. Even then, you’re never really in control of how many leads get generated.

Now that new car sales and lead volume are plateauing, a better solution for selling more cars is to increase your customer connection rates. This may require a shift in mindset and habits of your sales staff.

After all, your salespeople were probably trained in the art of persuasion. They know how to overcome objections and close the deal. But do they know how to get a potential customer to respond to an email or call them on the phone? Read More

Dealership's Most Important Person

Who is your dealership’s most important person? Every time I ask this question I get different answers ranging from the dealer, to various members of management, or even that top salesperson tearing up the sales board, but very rarely – if ever – do I get the right answer.

Why? Because most don’t even think about this employee who is typically the lowest paid, perhaps youngest, and, to top it off, is quite often a part-time employee.

Your Dealership’s Most Important Person (Drumroll, please)

Read More

httpss://youtu.be/pxIhp3TAn_k

Listen to a recording of Auto Dealer Live’s BDC Boardroom with Bill Wittenmyer of ELEAD1ONE, Tom Stuker, Alan Ram and Sean V. Bradley.  You don’t want to miss this passionate discussion between these four industry experts on BDC best practices, hiring philosophies and strategies behind moving our industry into 2015.  Rumor has it that BDC Boardroom Part 2 is in the works!

 

Most of you know that my posts are generally inspired by real-life experiences, and this edition is no different. On recent business trips, I was reminded of several pieces of advice that I have been given over the years, and I feel compelled to pass them along.

I don’t mean to be ironic, but the first bit of advice is to be mindful of where you get your advice. In the airport today — one that I find myself in several times per month — I stopped to get my shoes shined.

Read More